Continuous Discovery That Drove Org-Wide Change
Embedding discovery into culture to shift priorities, shape roadmaps, and push customer trust forward.
Raw Interviews
Initial user conversations and raw insights
Insights
Synthesized patterns and themes
Product Decisioning
Roadmap updates driven by insights
"This was the moment I realized we had to change our roadmap."
- Director of Product
We were always behind our customers.
Despite daily fires, product and strategy teams were reacting-never proactively solving root issues.
complaints per day
average time to notice new trends
systematic approach to insights
Every insight told a bigger story.
Interview planning and alignment
Coordinated with stakeholders to identify key research questions and participant criteria
15 user interviews, 7 internal sessionsOngoing
Conducted comprehensive interviews with users and internal team members (3+ interviews weekly, one per designer)
Synthesis board creation
Organized findings in Figma synthesis board to identify patterns and themes
Key themes identified
Surfaced critical insights: 'Frustration with reporting', 'Lack of insight handoff'
"I check three tools to get one number."
"I knew something was wrong, but no one had a system for fixing it."
"I know what to do - I just spend half my day getting to the insight."
"Honestly, if Predict could surface the key actions daily, I'd save hours and stop second-guessing myself."
"It's like the data is there, but it's hidden under 10 clicks. I don't have time for that."
Discovery didn't just change a feature-it changed how we prioritize.
Created a feedback signal loop
Weekly synthesis → stakeholder review → roadmap input
Co-owned discovery with PMs
Created shared rituals with PM & Design
Built early alerting into Predict
Insights drove roadmap + internal accountability
From interviews to roadmap pivots.
Discovery synthesis board showing how insights flow from interviews to actionable roadmap items
Discovery is now part of the org's DNA.
"This initiative fundamentally changed how our product teams make decisions. We're no longer guessing-we're building with confidence."
- VP of Product
Design isn't just what we ship-it's what we uncover.
Impact/effort prioritization matrix that transformed how teams make decisions
"This changed how I lead my team."
- Skip-level Manager