Redesigning Brand Health to Build Trust at Scale
From scattered signals to real-time clarity-GYST gives brand managers the tools to track, resolve, and trust their ecommerce health.
The GYST dashboard surfaces the most critical defects by revenue risk, resolution speed, and team responsiveness.
THE PROBLEM
When brand health falls through the cracks
As ecommerce operations scaled across thousands of products and marketplaces, our original monitoring systems couldn't keep up. Brand managers relied on scattered tools, manual workarounds, and outdated processes to track their brand health.
We saw an opportunity to build a new system-one that offered clarity, control, and guided action for brand health at scale.
Brand Manager
Responsible for keeping 100+ products retail-ready across marketplaces
"I had to manually track hundreds of listings. We'd hear about problems after the customer did."
Internal Ops Lead
Handles day-to-day health tracking, issue resolution, and reporting
"Even if GYST flags an issue, I don't trust it'll get fixed unless I follow up manually."
Revenue at Risk: $193,234
92 Listings with issues
Across 14 marketplaces
180 Open Issues
5 Day Avg Resolution
"We were sending spreadsheets every week just to keep up."
"There was no clear place to see open issues and progress."
"Fixes happened, but no one knew who fixed them or when."
"Everything felt disconnected-like a game of whack-a-mole."
"We needed a single source of truth for brand health metrics."
System-level workflow I helped shape across product, engineering, and ops
to automate resolution logic and scale brand health visibility.
MY ROLE
Lead Product Designer, Systems Owner
- UX strategy, systems thinking, and full redesign
- Partnered with PM, Engineering, and Brand teams
- Drove cross-functional alignment across business, design, and dev
How I made this work at scale
I didn't just ship UI. I scaled a mindset.
- Hosted team-wide working sessions to frame real risks
- Tied discovery findings to roadmap planning
- Built systems that adapted to market shifts, not just feature flags
WHAT WE BUILT
Turning scattered insights into a system of action
- Unified signal types (content, pricing, stock, etc.) into a single health score
- Created structured workflows for resolution with accountability
- Added visibility into both the problem and what's happening next
A single listing view combines issue history, health score impact, and resolution tracking-turning noise into insight.
IMPACT
Brand Health Metrics That Matter
Time to resolution
Adoption over legacy tracking
Internal trust scores
Weekly usage by brand teams within 60 days
RESOLUTION WORKFLOWS
From flags to follow-through
- Users can assign, snooze, or resolve each issue with clear ownership
- Resolution actions are logged and tracked in real-time
- Each alert links directly to the product, team, or page needing action
Flexible design system that adapts to new signal types and gives operations teams control to evolve logic without engineering dependencies.
SCALABLE SYSTEM DESIGN
Designed to grow with the business
- Configurable scoring model for different marketplaces and brands
- Alert severity and logic are editable by ops, not just dev
- Built-in filters allow brand managers to focus on what's most urgent
STRATEGIC TAKEAWAYS
When trust becomes the product
We designed GYST to feel like a partner, not another dashboard
Every resolution deepens confidence in the system
Visibility, ownership, and clarity are baked into every pixel
"GYST transformed how we handle brand health. Instead of playing catch-up, we're now proactive."
Senior Brand Manager
FINAL THOUGHTS
Built to last, not just launch
GYST represents more than a feature release-it's a shift in how we track and act on brand health. From structured insights to scalable systems, this work is a blueprint for designing trust.
