Auto-Generated Insights, Human-Level Impact
Redesigned the Monthly Business Review workflow to automatically generate 10+ smart slides-saving hours weekly for teams and scaling Pattern's expertise across brands.
Reclaiming time, one slide at a time
Ad strategists spent hours every month creating brand slides from scratch. Data lived in different tools, insights were delayed, and every deck required a new lift. We saw a chance to build a bridge between raw data and decision-ready storytelling.
Lead UX Designer – Strategic Tooling
- •Partnered with Data Analytics, PM, and Engineers to define MVP
- •Created UX for input selection, slide previews, and data mapping logic
- •Validated prototype via strategist interviews and async testing
"This would save me at least 2-3 hours every month. I love that I can still edit the slides after they're generated."
- Senior Ad Strategist, Brand Portfolio Team
"The preview feature is exactly what I needed. I can see what's being generated before committing to the export."
- Lead Strategist, Performance Marketing
"Finally! No more copying data between 5 different tools. This connects everything I need in one place."
- Strategy Manager, Enterprise Accounts
Turning manual decks into automated insights
- •Built streamlined inputs for brand, marketplace, currency, and date range
- •Slide output connects to dynamic data models for real-time updates
- •Created internal-facing UI that outputs Google Slides + Sheets for reuse
Auto-generated slides in action
Executive Summary
Auto-generated, editable in Slides
More time, clearer stories
10+ hours saved
Per strategist/month
10 slides
Fully auto-generated
Phase 2
20 slides + dynamic insight engine
"This is already saving us hours. We can finally focus on what the data means-not just formatting it."
Scaling strategy with smart systems
This project turned a time-heavy task into a streamlined experience. I helped craft a solution that bridges data and storytelling-and it's just the beginning. With more slides, more insights, and stronger alignment, we're building tools that work harder for everyone.
