NI

Staff Product Designer

Pattern® | Jun 2024 – Present

🛍️ E-commerce growth platform helping brands scale on Amazon and Walmart

Lead design across high-impact internal tools that support ad strategy, brand health, and performance insights at scale. I helped shape Destiny from the ground up, improving budget adherence from 63% to 83%. I also introduced the Continuous Discovery framework, now used across all product suites.

I grew the team from just me to five - also hiring and building the design side of the PXM product suite. My focus: creating clarity in the chaos, mentoring with intention, and scaling design systems that actually support the people who use them.

Key Wins:

  • Built and launched Destiny from the ground up
  • Embedded Continuous Discovery in 3+ orgs, informing roadmaps and reducing risk
  • Mentored 5+ designers across Predict, PXM, and Shelf
  • Unified cross-squad UX patterns and cut duplicate feature work by 30%

Staff & Senior Product Designer

BILL (Divvy) | May 2021 – Jun 2024

💳 FinTech platform for business payments, expense management, and financial operations

Staff Product Designer (Jul 2022 – Jun 2024)

Led design for BILL's international payments product across 130+ countries. Translated complex regulations and backend logic into clear, scalable flows. Partnered closely with compliance and legal teams to ensure the UX met evolving regulatory standards while remaining intuitive. Expanded team reach without compromising experience.

Shipped global payments flow with sub-2-minute conversion across 130+ countries
Introduced modular frameworks for localization, compliance, and audit
Standardized legal toolkits and edge-case handling for compliance

Senior Product Designer (May 2021 – Jul 2022)

Redesigned onboarding and application flows to improve completion and clarity. Built scalable systems for verification, fraud segmentation, and internal tools supporting ops and compliance. Drove clarity between ML-based fraud tools and user experience.

Reduced onboarding time by 30%, raising completion to 41%
Improved approval by 25% while reducing fraud to <3bps
Created ML-powered internal risk queues, cutting review time by 30%
Streamlined doc verification and review handoff processes

Product Design Manager & Lead

Dental Intelligence | Feb 2020 – May 2021 | Pleasant Grove, UT

🦷 Analytics and practice management software for dental offices

Joined as first designer and built the design practice from scratch. Launched design system, research practices, and scaled the team during a volatile COVID period. Designed analytics dashboards, integrated workflows, and early patient pipeline tools. Partnered across leadership to build new products and integrate acquired tech.

Key Wins:

  • Launched "Dental Slingshot" to help 8,000+ practices recover post-COVID
  • Built design team from 1 to 5 and created strong remote async culture
  • Integrated Modento post-acquisition and redesigned patient comms tools
  • Built dashboards and huddle insights used by thousands of dental teams

Product Designer

Xactware | Mar 2019 – Feb 2020 | Lehi, UT

🏠 Insurance software for property claims estimation and restoration management

Supported development of the Sketch™ tool used by insurance adjusters and inspectors. Led redesign of key measurement tools and supported internal UX research ops. Collaborated closely with developers to bridge product feedback into tooling enhancements.

Key Wins:

  • Redesigned roof-measurement sketch tools, improving accuracy 2x
  • Built out usage heatmaps and observation-based insights loop

Logistics & Operations Leader

Knight-Swift Transportation | May 2011 – Jun 2019 | Greater Salt Lake City Area

🚛 One of the largest trucking and logistics companies in North America

Started as a receptionist at 17, rose through ops, sales, and leadership. Built Kold Trans's brokerage team from scratch (0 to 17 brokers), created new systems, and led team through two acquisitions. Final role: regional leader for the West Coast.

Key Wins:

  • Built brokerage team and training program across 3 org transitions
  • Led West Coast brokerage ops, driving retention and customer growth
  • Created carrier strategy and managed top national accounts
  • Supported two M&As, ensuring operational continuity and scale
  • Known for cross-functional trust and high-speed team building